Knowledgebase/Automation Rules
Automation Rules

Build powerful IF/THEN rules

Route, tag, and assign emails automatically — without writing code.

Header-based rules (instant triggers)

Header rules trigger on email metadata — the sender address, subject line, or Gmail/Outlook labels. Because they don't require fetching the email body, they execute instantly when an email arrives.

When to use header rules:

  • Route emails from a specific sender to a team member
  • Create tickets when subject contains "support" or "help"
  • Tag emails with a specific Gmail label as leads
  • Auto-assign based on the recipient address

Example rule: IF Subject contains "invoice" AND Label is "inbox" THEN Tag as "billing" AND Assign to Finance team

Body-parsing rules (Pro)

Body-parsing rules fetch the full email body to match against content. This enables more precise matching but uses an additional API call per email.

When to use body rules:

  • Match specific phrases inside the email body
  • Extract structured data from email content
  • Combine with header conditions for precision

Important: Body-parsing rules are available on the Pro plan only. Each body fetch counts against your API quota. Use header rules where possible for performance.

Using AND/OR condition logic

Rules support both AND and OR logic to build precise conditions.

AND logic: All conditions must be true for the rule to trigger. Example: Subject contains "urgent" AND Sender is "client@company.com"

OR logic: Any one condition being true triggers the rule. Example: Subject contains "support" OR Subject contains "help"

Combining AND/OR: You can mix AND and OR conditions within a single rule. Conditions are evaluated left to right. Use parentheses in the rule builder to group conditions.

Available rule actions

When a rule triggers, you can execute one or more of the following actions:

Ticket actions:

  • Create ticket
  • Assign ticket to user or team
  • Set ticket status (open, pending)
  • Add tag to ticket

CRM actions:

  • Create opportunity
  • Assign to sales rep
  • Set pipeline stage

Inbox actions:

  • Assign email to user
  • Add label
  • Mark as read
  • Move to folder

Notification actions:

  • Send internal notification
  • Trigger webhook (Pro)