Features/Automation Rules
Feature Deep Dive

Automation Rules Engine

Build IF/THEN rules that route, tag, and assign emails automatically — without writing code. Header rules run instantly.

Rules that run at inbox speed

Header-based rules trigger on email metadata — sender, subject, labels — without fetching the email body. This means they execute instantly when an email arrives, keeping your workflow fast and your privacy intact.

Pro users can also build body-parsing rules that match against email content for more precise routing. Combine header and body conditions with AND/OR logic for maximum flexibility.

  • AND/OR condition logic
  • Header rules — instant execution, no body fetch
  • Body-parsing rules for content matching (Pro)
  • Auto-assign to user or team
  • Auto-tag and auto-label
  • Create ticket or opportunity automatically
  • Webhook triggers (Pro)
  • Multi-action rules

Rule Examples

IFHeader

Subject contains "support"

THEN

Create ticket → Assign to Support team

IFHeader

Sender is "billing@client.com"

THEN

Tag as "billing" → Assign to Finance

IFHeader

Label is "INBOX" AND Subject contains "urgent"

THEN

Create ticket → Set priority High → Notify manager

IFBody (Pro)

Body contains "cancel subscription"

THEN

Create opportunity → Stage: At Risk → Assign to Account Manager

Ready to get started?

Contact your partner for access, or become a partner yourself.